New tourism initiative launched in Kingsville

A new marketing initiative for the Town of Kingsville will be seen by people up and down the east coast of the United States and throughout the 401 corridor from Leamington to Montreal.

In a two-year partnership with Kingsville-based trucking firm SK Cornerstone, the two unveiled a new transport trailer completely decorated with a message and graphic inviting people to VisitKingsvilleOntario.ca on Thursday, July 4.

On hand for the unveiling were town officials, SK officials and employees and many other friends, as SK Cornerstone owner Yudi Persaud gave the signal to move an SK transport out of the way, revealing the new mobile marketing plan.

Chants of “move that bus!” were heard loud and clear and in seconds, the new trailer was revealed.

Complete with the wording “It’s in good taste, it’s in Kingsville” and a photo of model Jessica Muzzin holding a basket of local products, the colourful trailer is already in operation and being seen by passersby as far away as Montreal and New York City.

According to Kingsville’s Economic Development and Tourism Officer, Sue Rice, the town is targeting four pillars within their marketing strategy: Taste, Indulge, Inspire and Explore. The new trailer covers the Taste pillar and Rice says they are hard at work getting the other pillars marketed.

The idea came from SK Cornerstone owner Yudi Persaud, who has been a long-time major supporter of the Kingsville Christmas Parade. He wanted to help bring attention to the town and offered up the idea of covering one of their trailers with a travelling advertisement for tourism.

Sue Rice had just attended a series of group workshops focusing on marketing and promotion.

“The stars aligned perfectly,” she said.

They contacted Twist Creative Studio out of Windsor, who went to work on the design of the graphic, which prominently featured Kingsville businesswoman, Jessica Muzzin.

Kingsville Mayor Dennis Rogers was thrilled with the reveal.

“What makes Kingsville great are community-minded partners and businesses,” he said. “SK Cornerstone has long been a supporter of town events.”

Yudi Persaud was equally as happy with the outcome, thanking the town for partnering with them to provide a boost to the community.